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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. Remarketing Lists for Search Ads (RLSA): Google...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with one...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook tests Graph Search ads and debuts CPA bidding. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear...

  4. 2 Hidden Adwords Campaign Settings That Can Trip You Up

    If you’re running location-targeted campaigns, it’s a good idea to run a geographic report, either from your web analytics or from AdWords, to make sure ads are serving in the locations you intended. This makes sense, because search ads don’t show...

  5. Tearing Apart Killer Marketing Tactics From Shark Week

    Facebook ads are good at hooking loyal fans, and so a topic like Discovery's Shark Week could have been very effective. I was not able to find any Facebook ads regarding Shark Week. Can social media's growth transfer over well into TV viewership...