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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online conversion, which usually meant they purchases a product or filled out a form.

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. For example, consumer activity captured online enables an advertiser...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Most importantly, how can SEO help your web presence become more profitable? Offline, such as radio and TV ads And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when...