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  1. 3 Keys to Activating an Audience with Smarter Content

    Your audience data and web analytics can hold the key to understanding what kinds of stories told in which form(s) are the most likely to lead to discovery, engagement, and sharing. The difference between then and now is that with advent of search...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Most importantly, how can SEO help your web presence become more profitable? Offline, such as radio and TV ads And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when...

  4. Mobile Marketing: Connecting With Your Audience on the Move

    The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. Michael said that for ESPN users, it’s about 50/50 usage for web vs.mobile app.

  5. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    His opening keynote is titled, “Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile. The web, social media, and mobile have evolved TV into a multi-screen experience that transcends...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Search Web Traffic Referrals 4. For each tactic, brainstorm possible implementation outcomes and factors – both good and bad.e.g.social shares, web traffic, comments, testimonies, user-generated content, leads, support costs, legal considerations...

  7. Is Super Bowl Advertising Money Well Spent?

    How web traffic is impacted by television advertising around the Super Bowl. Visits and page views to companies that advertise on TV during the Super Bowl show a 20 percent increase in visits on the day of the game and maintain higher than average...

  8. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Powered by YouTube, VEVO became the most visited US web network in the Entertainment-Music category in its first month of existence with 35.4 million unique visitors, according to comScore. BrightRoll Video Network came in second with 1.8 billion...