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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Majestic's new Topical Trust Flow promises full web categorization. In April this year, Majestic released a new feature Topical Trust Flow, which promised "full web categorization. But that's just with a single topic, "News / Newspapers" - Majestic...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Expertise, Authority, Trust: How to Valuate Websites Using This Criteria Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust and reputation when rating websites and their pages.

  3. Why You Need to Own Your Data & Digital Assets

    Only grant "Administrator" access to those you trust, and even then – do so sparingly. Before open-source platforms like WordPress, Joomla, and Drupal matured, many CMSs were created by web developers and designers to distribute the cost to create...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which always starts by defining your customer or audience and working backward to figure out who these...