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  1. Why You Need to Own Your Data & Digital Assets

    Only grant "Administrator" access to those you trust, and even then – do so sparingly. Before open-source platforms like WordPress, Joomla, and Drupal matured, many CMSs were created by web developers and designers to distribute the cost to create...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which always starts by defining your customer or audience and working backward to figure out who these...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Trust me. Enter your web property ID (UA-XXXXX-X). Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is relatively easy to do. But what if you have a large and complex site that requires a number...