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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered...

  2. The End of Link Building as We've Known and Loved it

    Discussing you in comments on blogs or forums. Comment on blogs, forums, videos, or whatever medium your potential customers consume. Even paid ads were based on the advertiser valuing the traffic from the target site enough to be willing to pay...

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