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  1. Nuances of Spanish Language Search Marketing

    By refining your tactics and treating each country as its own language, culture, and search project, you'll find better success and you might even make some good friends while at it. Having duplicate content can result in loss of traffic, poorer...

  2. Driving Consumer Insights With Mobile Analytics

    Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    It isn't often you get a call from a company that turns into a proactive Penguin project. Our traffic dropped off a cliff", "we started laying people off", "we have no idea where to start", "we will probably go out of business", etc.

  4. SEO & Keywords: Think Conversions, Not Rankings

    This SEO process can't begin and end in a particular project phase or be completed after just one month of keyword research. Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there...