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  1. Driving Consumer Insights With Mobile Analytics

    Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.

  2. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    It isn't often you get a call from a company that turns into a proactive Penguin project. Our traffic dropped off a cliff", "we started laying people off", "we have no idea where to start", "we will probably go out of business", etc.

  3. SEO & Keywords: Think Conversions, Not Rankings

    This SEO process can't begin and end in a particular project phase or be completed after just one month of keyword research. Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there...

  4. Beware of Red Flags When Searching for SEO or Web Dev Services

    OK, OK…wearing a suit is not a bad thing for geeky-folk; wearing one that costs as much as the development and SEO project is a much different story. Thank you both for taking the time out of your day to speak with me about this project.