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  1. Writing Your Way to the Top of Search and Social Results

    This means it’s up to brands and marketers to invest not just in hiring quality writers, but also training and educating writers in SEO best practices, content styles, and trends as well as being included in the brand’s research process and...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Being able to perform the best practices of on-page optimization or video optimization – or whatever type of content optimization is needed. Organic traffic How much of your traffic is mobile, and how well is that segment engaging with your content?

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. This can be easily accomplished in Google Analytics...

  4. Nuances of Spanish Language Search Marketing

    Knowing each market thoroughly is important for best practices when marketing to these countries. Having duplicate content can result in loss of traffic, poorer rankings, and lower relevancy for engines.

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    But this survey presents data useful to any industry; everyone wants to know the tactics, practices, and attitudes of their cohorts, competitors, and peers. In August of last year, Google Analytics stopped showing webmasters which keywords were...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Unfortunately, it's hard to reach and educate website owners who aren't involved in the SEO community – as we clearly saw with the number of site owners receiving warnings for unnatural linking penalties due to practices they had no idea went...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key online event marketing collateral. On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group...