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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. Understand the segmentation of your traffic. Click to call should be an integral part of any e...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Segment Contributed by: Angie Schottmuller is an accomplished...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. Review of copy for keyword optimization and link references in traditional marketing collateral.

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  8. 7 Ways to Make Your Google Search Result Stand Out

    For more tips on titles, see "How to Write Title Tags for Search Engine Optimization" and "Ecommerce Title Tags: Top 5 Ways to Increase Clicks". Conversion rate optimization (CRO) is just as important in the search engine result pages (SERPs).

  9. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Even these organizations rely upon some level of organic search engine traffic. The annual summit came just days after Google moved entirely to secure search, turning Google keyword data into "(not provided)", essentially eliminating access to...

  10. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Look at your non-Google search engine referral traffic. It also means that there is a high bounce rate for a page, aside from doing some landing page optimization, you can't make any adjustments since you not know precisely what the user was...

  11. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Now that we know voice searchers behave differently, how does that affect local optimization? Since the user will get everything they need without leaving the SERP, there may be a potential increase in offline conversions and a decrease in direct...