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  1. How to Make Your Keywords Fit Your Marketing Messaging

    For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses. There is so much more to keywords than traffic. Your user research will tell you a lot about how people actually search, but...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Often a company's top email business objectives include increasing the following: revenue, website traffic, or leads. Just about anything that you do on the web today requires an email address. But did you know that email plays a very important...

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    And further, which tools or practices can we utilize to capture that sweet spot which drives traffic and engagement, branding, and customer loyalty? Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand...

  4. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    What pins are bringing the most traffic from Pinterest to your site? By going to Traffic Sources > Social > Network Referrals, you can see referral data from Pinterest. If you want to learn more about your Pinterest visitors, you can create a...

  5. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    This visual-oomph gives users greater context and insight into the URLs shared on Twitter, which in turn allows Twitter to send more engaged traffic to your site or app. Twitter Cards helps to richly represent content within tweets across the web...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service providers with ease. Organic Image Traffic Many people with image-rich sites were puzzled when their traffic dropped in late...