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  1. The Rise of the User Experience Marketer

    Mastering these tools and ideas can help marketers understand their users’ feelings about a site or product. In particular, marketers can achieve great success by learning the tools our UX friends have mastered and embrace the overlap between the...

  2. Evolution in Digital Marketing Skill Sets

    There are tools that facilitate this analysis, but the best marketers will be those that have the core skills to dig deeper. These analytical skills include statistics, Web analytics, data manipulation, and advanced Excel number-crunching.

  3. Search Engine Marketing Checklist for Hotel Marketers

    Regularly review suspicious inbound links from Google Webmaster Tools reports and Baidu Webmaster Tools reports Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve...

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client and make employees use time tracking tools. This same process must be done on your clients and here is a post I...

  5. Native Advertising for Small Business: The Missing Link?

    Content discovery tools engage audiences better, amplify content’s exposure, and build more Web traffic all just by suggesting, "Hey, if you liked or were searching for this article, you might also like these pieces.

  6. "Content Performance Marketing" – 3 Steps to Future Success

    There’s one big opportunity for efficient content optimization that will drive more performance in the long run, and it’s centered on giving content creators the tools they need. Gauge demand by looking at the historical performance of your Web...