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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Furthermore, the tools shows that the journalist behind this story has written about Airbnb.com on multiple occasions: Majestic's new Topical Trust Flow promises full web categorization. Using a patent pending algorithm, Majestic have "categorized...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Ensure that you already have the right tools in place: The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. Every PPC professional knows that remarketing is a no-brainer.

  3. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    Tools like this can be used for short-term justifications for budget, says Adams. And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be gathered with the content performance tool...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? What tools exist to help localize existing content? Performing well in local search depends on many different tactics, so finding a partner with tools and...

  6. 5 Development Tricks Self-Sufficient Marketers Should Master

    Google Tag Manager was put into place to make our lives as non-coders much easier and limit the amount of effort needed to set up tracking and optimization tools on our websites. Tools like MarkdownPad for Windows and this browser version allow you...

  7. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Our process for assessing mobile engagement starts with having the ability to distinguish between mobile and desktop customers in our analytics, identifying pages where mobile customer usability metrics are significantly worse compared to desktop...