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  1. "Content Performance Marketing" – 3 Steps to Future Success

    There’s one big opportunity for efficient content optimization that will drive more performance in the long run, and it’s centered on giving content creators the tools they need. Gauge demand by looking at the historical performance of your Web...

  2. What’s the Deal With Links From M.Biz? Should You Disavow?

    They’ll be listed in your reports from Webmaster Tools and other backlink checkers as artificial-stone.com.cn and not as m.biz sites. The problem with the m.biz sites is that they link out from thousands of subdomains to almost every site on the Web.

  3. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Utilize tools to run pre-populated dork queries to see if you have freely available sensitive information on your website. Frequently test your website using a Web vulnerability scanner. The Department of Homeland Security, the FBI, and the...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    In the announcement, Google explained that Googlebot can fetch the resources necessary for rendering a page and provide reporting directly in Google Webmaster Tools. Once you access Google Webmaster Tools, click Search Traffic from the left menu...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    There are several tools that allow you to see which keywords are working for your competition, but www.ispionage.com has an algorithm that calculates Keyword Effectiveness Index (KEI). Before call analytics the only method of identifying profitable...

  6. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Check out Webmaster Tools — we’ll send you a message if we detect that any of your site’s pages are redirecting smartphone users to the homepage. We’ll also show you any faulty redirects we detect in the Smartphone Crawl Errors section of Webmaster...

  7. Remarketing Across Ad Exchanges With DoubleClick Search

    Ensure that you already have the right tools in place: The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. Every PPC professional knows that remarketing is a no-brainer.

  8. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...