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  1. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Repurposed television commercials published to YouTube generally underperform both on views and with audience engagement. A television mentality doesn't work on YouTube. Brands and their agencies continue to suffer from a "television" mentality on...

  2. How to Write Great Content: Because Awesome Content Won't Write Itself...

    Or via Lifestyle Information shared on Facebook to clue you into what television shows or characters your audience relates to, giving you a list of references to build content from. Hey, what's the point of your customers using the web for social...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  4. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    We've all heard about the wisdom of crowds, with Wikipedia and even entire industry of television voting shows attempting to prove the paradigm. Earlier this year Durex decided to offer a new service where their condoms would be sent directly to...

  5. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    But fear of being wrong didn’t stop marketers from capitalizing on the forbidding idea with movies, television programs, and ad campaigns. Here’s an example of the link: http://www.globaltort.com/2012/04/mesothelioma-web-site-associates-with-an...

  6. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    His opening keynote is titled, “Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile. SEW: How does the convergence of television with the web, social media, and mobile change our...

  7. Facebook’s Cookiegate: Controversial Tracking Cookie is Back

    Your television Instead, a careful reading of the portion of the application that purportedly describes tracking of logged out users (Paragraph [0099] shows that this excerpt is actually describing a fundamental part of Facebook Platform—social...