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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  2. 3 Keys to Activating an Audience with Smarter Content

    The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...

  3. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    His opening keynote is titled, “Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile. SEW: How does the convergence of television with the web, social media, and mobile change our...

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Google TV Click: Control Television Google TV Click will let you control the actors and locations of any and every television show or movie you're watching, whether its "Star Wars" (blast Jar Jar Binks to a galaxy far, far away!

  5. Online Video Trends in 2011: From YouTube Mobile to Major Redesign

    Today there’s increasingly just video, and it’s available everywhere: on a phone, a tablet, a laptop or a television screen, in your office, on your couch, in a cab. Content from traditional media partners, made-for-web and personal videos all co...

  6. Google, Bing Launch TV Commercials For Holidays

    Both companies recently received accolades for their 2011 Web TV commercials, taking eight of the top 10 “most effective” spots, as judged by television advertising authority AceMetrix. Google and Bing both seem poised to continue their foray into...

  7. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    Davis came of age watching the television shows (and commercials) of the early 1960s. Search – from web search to product search – reverses the old media model. The company began with simple text ads using Google AdWords, moved on to display ads on...

  8. 'The Power of Google' Senate Hearing is Must Watch TV Today

    In the early days of television Senate subcommittee hearings were as popular as soap operas. Google is a gateway to the web and controls what people see. Google has used the riches from its dominance in search and search advertising to expand into...