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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  2. 3 Keys to Activating an Audience with Smarter Content

    The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...

  3. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Google TV Click: Control Television Google TV Click will let you control the actors and locations of any and every television show or movie you're watching, whether its "Star Wars" (blast Jar Jar Binks to a galaxy far, far away!

  4. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    By coincidence, the TRX system was featured on the syndicated American television morning talk show, “Live! Typically, TRX aims to spend $40 on online advertising for each sale it generates from its ads.

  5. Online Video Trends in 2011: From YouTube Mobile to Major Redesign

    Today there’s increasingly just video, and it’s available everywhere: on a phone, a tablet, a laptop or a television screen, in your office, on your couch, in a cab. And YouTube started referring to Promoted Videos as TrueView in-search and...