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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    It’s akin to television or radio. Kaufman says other retailers need to be able to use Web-wide data in order to compete with Amazon, because when it comes to what a shopper wants right now on that retail site, "the vast majority of sites are...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Repurposed television commercials published to YouTube generally underperform both on views and with audience engagement. Brands and their agencies continue to suffer from a "television" mentality on YouTube as they deliver content that's out of...

  3. Microsoft Opens Online Scroogled Merchandise Store

    The campaign has been both web-based and on television, but they have now stepped it up even further by releasing a line of Scroogled branded items such as T-shirts and mugs. The Scroogled campaign began a year ago, and earlier this year Microsoft...

  4. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    Then I moved on to interactive television that led to CD-ROMs and finally website development. Andrew Edwards: Convergence analytics is an emerging field that takes up where web analytics, mobile analytics, and any other siloed data analytics leave...

  5. How to Write Great Content: Because Awesome Content Won't Write Itself...

    Or via Lifestyle Information shared on Facebook to clue you into what television shows or characters your audience relates to, giving you a list of references to build content from. Hey, what's the point of your customers using the web for social...

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.