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  1. Google Improves GDN Targeting With Bizo Audience Segments

    Each day hundreds of millions of impressions are shown below the fold or go ignored by non-relevant web surfers. As advertisers continue to require their digital marketing efforts accountable for results, the ability to deliver display advertising...

  2. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    Secured browsing and searching is a good for Internet surfers in general. While Google has defined a way for Google Analytics to report this change to web marketers (by way of the “not provided” benchmark in keyword reports) other third party tools...

  3. Mother's Day in 2011: Give Some Thought To Baby-boomers Divided by Digital

    Given how much we love it now, would we want to feel isolated from our kids in 20 years simply because interfaces were not designed with silver surfers in mind? She expressed frustration at the fact that after finally getting competent on her...

  4. Writing Sales Copy For Conversions, Part 2

    Most Internet surfers are constantly subjected to a barrage of promotional messages and advertising. Precise: It's critical to be clear in Web writing. You're no longer competing for their attention with other Web sites, so change the focus to the...

    Published
  5. Coherency in Landing Page Testing

    It's clear to most Internet surfers within a split second of clicking on a link whether the destination page has coherency. Most visitors will think that your landing page is broken, or that your Web designer accidentally inserted an extra copy of...

    Published
  6. Google Launches Mobile Image Ads

    Contextual targeting will be used to place the ads and they hope that only one ad per page will be acceptable to mobile web surfers. They compare the ads to a smaller version of desktop web pages. Google has announced the addition of images to...