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  1. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    The web 2.0, constantly connected web surfer has much more sophisticated information needs. And given the pace that end users now generate content, and the limitations that the protocol of the world wide web places on crawling, it’s not likely that...

  2. Localizing Websites: Why it Pays to Target Countries and Not Languages

    So if a French web surfer searches for [librairie Paris” and you're running a online bookshop with a .fr TLD hosted in France, then you'll be much more likely to turn up in the French search results. If your French online bookshop is hosted in...

  3. Look Out PageRank, There's a New Algorithm in Town

    The Microsoft paper explains their approach where "the user browsing graph can more precisely represent the web surfer's random walk process, and thus is more useful for calculating page importance. Instead of buying links, we'll see spammers...

  4. Universal Thoughts on Local Search

    If you're a Web surfer, you don't need to do anything. People don't go to Web sites anymore. Web sites come to them. The mobile Web has severely ratcheted up the importance of local search. SEO is now commonplace, which this means that Web sites...

  5. Google AdSense For Domains Program Overdue For Reform -- And Yahoo & Microsoft Should Also Take Note

    In the end, I've got no particular beef with domain owners trying to make money off of traffic for sites through these programs where a surfer or another site owner really isn't being hurt. OK, advertisers can choose not to show their ads on other...