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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    If your site uses Flash or PDFs, make sure you read up on the latest best practices so search engines can crawl that content and give your site credit for it. Keyword strategy is not only important to implement on-site, but should extend to other...

  2. Search Headlines & Links: April 4, 2008

    Optimization Tips for PDFs: Great Advice for B2B Search MarketersPDFs are particularly significant in B2B marketing, which makes optimizing them for the web is an important piece of SEO strategy in that sector.