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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Here is a short quiz with answers to help you with your blog optimization strategy. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    As we take stride in 2014, it’s not too late to bring your team up to speed on CRO testing or to bolster your strategy if you’re already doing some testing. Conversion rate optimization (CRO) has quickly shifted the priorities of marketing...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Likewise, I wouldn't recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy. But guest blogging as an SEO strategy should not be utilized I changed the title of this post to make it more clear...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. Basic search engine optimization (SEO) is fundamental.

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. Segment Contributed by: Justin Cutroni is a web analytics blogger...

  7. Expanding from Local to National SEO with Google Trends

    Many have already mastered their local SEO strategy and have no idea where to go from there to effectively rank in search engines on a national level. It's no secret that Google Trends is an important research tool in search engine optimization...

  8. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Create an Multi-Channel Integrated Strategy In other words, if your marketing department loves to be on Facebook all day, with little attention to generating unique content or promoting on other platforms and that focus has not yielded ROI on that...

  9. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Reporting on the engagement, performance, and discoverability of content, and understanding where optimization opportunities exist, require content-level or web page-level analytics. If you're thinking of starting an SEO or content marketing...

  10. The Role of #Hashtags in Social Media and Search

    For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. Are hashtags worthy of being part of your social media strategy? Because Topsy allows you to search and track billions of...

  11. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...