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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Task optimization's primary objective is to avoid automating current frustrations. A critical output of this initial user research and problem definition phase is a well-articulated UX strategy. Once you have a UX strategy, designing the right...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole digital user experience via optimization and integration. Where Content and Optimization Meet: The Point of Creativity

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. Understanding what the terms accurately mean goes a long way toward making sure you don't mistakenly apply a strategy...

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: When looking at Amazon's optimization strategy, what impresses you most and why? Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg. Continuous Optimization

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Here is a short quiz with answers to help you with your blog optimization strategy. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. As we take stride in 2014, it’s not too late to bring your team up to speed on CRO testing or to bolster your strategy if you’re...

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    But guest blogging as an SEO strategy should not be utilized It's for this reason, it was a strategy that many websites employed, not necessarily as a link building strategy but rather so they didn't always have to always produce their own high...

  8. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. While some have always approached the digital space with a marketing perspective – applying...

  9. SEO Basics: 8 Essentials When Optimizing Your Site

    Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. Basic search engine optimization (SEO) is fundamental.

  10. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. Segment Contributed by: Justin Cutroni is a web analytics blogger...

  11. Expanding from Local to National SEO with Google Trends

    It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. Many have already mastered their local SEO strategy and have no idea where to go from there to effectively rank in search engines on...

  12. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Create an Multi-Channel Integrated Strategy In other words, if your marketing department loves to be on Facebook all day, with little attention to generating unique content or promoting on other platforms and that focus has not yielded ROI on that...