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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. While some have always approached the digital space with a marketing perspective – applying...

  2. Lead Scoring: How B2B Search Marketers Can Lead the Process

    Lead scoring could clearly become a key component of the B2B marketing strategy, pushing the overall success of the organization’s lead generation programs over the top. This requires B2B SEOs to be more involved and knowledgeable in all facets of...

  3. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    In turn, this creates even more opportunity for the integration of keyword strategy and optimization of content for search. Defined keyword strategy Quality list building helps enable marketers to follow multiple groups in an effort to uncover...

  4. 4 SEO Recommendations for More Effective B2B Website Industry Sections

    The one potential drawback with the latter strategy is that for companies offering a large number of solutions, it can become difficult to emphasize only one or two keyword targets. Another keyword strategy is to emphasize longer-tail variations of...