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  1. How Google Pigeon Impacted Local Queries, and What You Can Do

    So, it may be time to start thinking even more locally, and begin including neighborhood indicators in your local SEO strategy. Creating a great, local-focused content strategy Reports across the Web from multiple sources show real estate queries...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Use this strategy to uncover profitable keywords if you are a new advertiser or if you haven’t collected enough Web or call analytics data on your own marketing. Other than using your own keyword data and analytics, another strategy to find...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    The type of strategy you select will depend on how much data you are currently getting from your Floodlights, but here are some that are worth considering: The best thing about it is that advertisers have full control – and they're not waiting on a...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    If you find that younger people are more likely to come via PPC but spend less than older people who come in organically, you may want to rethink your strategy. Spotting differences in conversion rate, bounce rate, average order value, and more...