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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: When looking at Amazon's optimization strategy, what impresses you most and why? The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. Ninety-five percent of those surveyed said accurate rank data of their...

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Tailor Your Strategy The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box. To be influential on the social web means you produce and share content that gets...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The concept of this strategy is to hide your ads from the competition by blocking their IP address or if you know where they are located geo-target them with your non-performing ads. Try to organize your strategy into three components so you can...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Here is a short quiz with answers to help you with your blog optimization strategy. The people who build blog templates might generate URLs (web addresses) that search engines can crawl. Adapted from "Information Architecture for the World Wide Web...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    As we take stride in 2014, it’s not too late to bring your team up to speed on CRO testing or to bolster your strategy if you’re already doing some testing. Identify custom data that might need to be captured in addition to what GA tracks out-of...