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  1. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    By definition, you know broken link prospects actively link to quality resources and they'll probably want to maintain high standards. In a typical project, you can identify thousands of opportunities of all kinds - from top notch authority sites...

  2. Penguin 2.0 Forewarning: The Google Perspective on Links

    As before, these are links where the citation value is weak, and the editorial standards of the site are questionable. So when Google sees these rich anchor text links inside a guest post, it is a clear signal of a lack of editorial standards at...

  3. Google Crisis Response: From Search Engine to Information Provider

    Firstly, it's still all about "Faster is Better" which has always been Google's mantra and secondly Google Knowledge fundamentally about scaling data built on open standards. Now we work with our satellite imagery providers, local organizations and...

  4. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    Google acquired Frommer’s brand of travel guides from Wiley s standards, it is another big indicator Google plans to continue building their business as a publisher of unique content. There is a fundamental conflict between being a search provider...

  5. Do We Need Educational Standards for Learning SEO? - Part 2

    Of course, as with the idea of SEO standards, the project is still in its concept phase. SEO Standards Web Consortium I was even able to find a SEO Standards Web Consortium. Last time, I asked if there's a need for educational standards for...