SEO News

Web Spam Team

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  1. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Especially when the web spam team is working on more and more general quality changes, not necessarily things specifically related to web spam, and sometimes general quality people work on things related to web spam, so deciding which one to call...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    SEO professionals will blame Cutts for whatever the next commonly known SEO technique that gains mass popularity that ends out being targeted by the spam team. And people are moving on to viable SEO techniques that have yet to be targeting or that...

  3. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    Marbach's blog post was then posted to Hacker News where it caught the attention of none other than Matt Cutts from Google's web spam team. Obviously, this won't sit well with their competitors, and it doesn't sit well with many SEO professionals...

  4. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    As Google's approach to search and spam control evolved, a great many things changed. There was a time when web copy written primarily for users or for search engines was quite a bit different. With "jaguar" being a term easily connected to a...

  5. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Cutts said that when spammers are posting about wanting to do him bodily harm, he knows his spam team is doing their job well. Penguin, Google’s Spam Strategy t touched by Penguin, the webspam team’s response was, “Ok, well we can turn that dial...

  6. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    He said there's clearly overlap between the two, and sometimes Google's web spam team needs to look at those guest blog posts to determine whether it falls under paid links or if it is a great guest blog post that is of value to your blog and you...

  7. Recovering from Penalties, Penguin, and Panda

    Clean up the spam and close the comment spam loophole by doing things like putting nofollow on links to discourage it and using CAPTCHA for comments. User generated spam like un-moderated comments could also trigger a manual action.