SEO News

Web Spam Team

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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Email Marketing (Spam was legal) After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. But, back then people thought you just had to be on the...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Especially when the web spam team is working on more and more general quality changes, not necessarily things specifically related to web spam, and sometimes general quality people work on things related to web spam, so deciding which one to call...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    SEO professionals will blame Cutts for whatever the next commonly known SEO technique that gains mass popularity that ends out being targeted by the spam team. And people are moving on to viable SEO techniques that have yet to be targeting or that...

  4. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    Marbach's blog post was then posted to Hacker News where it caught the attention of none other than Matt Cutts from Google's web spam team. Obviously, this won't sit well with their competitors, and it doesn't sit well with many SEO professionals...

  5. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    As Google's approach to search and spam control evolved, a great many things changed. There was a time when web copy written primarily for users or for search engines was quite a bit different. With "jaguar" being a term easily connected to a...