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  1. Google Crisis Response: From Search Engine to Information Provider

    Whilst Google's 12th birthday and 13th birthday was characterized by a sense of volatility reflected in radical changes to leadership and hard line approaches to spam, Google's 14th birthday couldn't be more different.

  2. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    The site owner hadn’t appreciated how profoundly these spam tactics went against Google’s mission, which is purportedly to provide the most relevant results to users. Comment spam. Google’s most recent Penguin update has caused a storm of...