The new Penguin 2.0, which is the name Google uses internally for the next gen Penguin, will be much more comprehensive than Penguin 1.0 and it will go deeper and have a larger impact than the original.
Penguin kicked spam and anchor text abuse in the knee. Good, normal people got slammed by Panda and Penguin. Penguin changed the game – relevant links created by real humans became our focus, but sometimes we had trouble explaining that to clients.
As we eagerly await the second coming of Penguin, this is even more relevant, today. Competitor backlink profiles are often filled with spam, so it's important to evaluate each link before performing outreach.
As soon as I saw that, my first thought jumped to comment spam, unnatural links, and Penguin. I also showed several screenshots of Google organic trending for sites hit by Penguin. I've completed a lot of Penguin work since April 24, 2012 (more...
Unless you've had your head under a rock you've undoubtedly heard the rumblings of a coming Google Penguin update of significant proportions. Google Penguin: What We Know So Far The first Penguin rollout would undoubtedly have used this data to...
The Penguin algorithm, initially released last April, was designed to reduce web spam and also hit website that had link profiles that appeared unnatural. Also, Cutts has revealed that Google is working on a significant change to the Penguin...
If you’re working with a site that relies on this type of tactic trickery in order to survive, then perhaps you need to reevaluate why you’re working with that site, because quite frankly it’s a short term strategy, as you’re constantly wondering...
Since Penguin is an algorithm and not a penalty, there is nothing to reconsider. The following methodology will also work if you have been affected by Penguin. Nothing bugs the spam team more than a reconsideration request that simply says, “My...
The Penguin losers have a link portfolio in which 20 percent of all backlinks come from low quality Spam sites with no trust or authority. That said, are you prepared to handle the Google penalties and bad publicity that Dun Penguin Paralysis”.
Penguin then came along and cleaned up web spam and tried to put an end to black hat practices. The importance of content and, more importantly, quality and relevant content was both cause and consequence of Penguin updates.
Panda, Penguin, and the EMD update did clear some of the clutter. Some of the most popular updates, that targeted unnatural link patterns and low quality links, are the Penguin and EMD updates. Google's learning process apparently involves trying...
Penguin Algorithm Update Perhaps the subject to get the most attention in the SEO community, the Penguin algorithm update hit the SERPS earlier this year. Designed to reduce web spam, the update initially caused a good deal of consternation for...
Since Google introduced its Panda and Penguin algorithmic updates, we've seen a seismic shift in the way that we work "with" search engines. If you don’t have a clear plan and strategy in place then, you may get a few quick wins, but in the main...
Once they knew it worked it was then simply a case of offering those with Penguin penalties the same “service,” via the Disavow Links Tool. Penguin and Panda are not about hurting site owners. We know for certain that they couldn’t fix the link...
Post-Penguin, you really should be looking at a natural link acquisition. Do enough to get on their radar and add value to their conversations – don’t stalk or spam them! So while Google have openly admitted that social not a strong, or at least a...
Google’s Penguin Update, originally known as the Web Spam Algorithm Update, was first released in April and impacted 3.1 percent of English queries. Google Penguin Web Spam Algorithm Update Feedback Form Now Live
As a matter of fact, Google’s four other spam initiatives beyond Panda and Penguin addressed two instances of site quality adjustments, keyword stuffing and hacked page detection. Granted, Panda and Penguin may have affected more conspicuous...
A non-cynical view of Google’s most recent algorithm changes (Penguin, Panda…) suggests the motivation behind them – reducing web spam in search, punishing links in bad neighborhoods etc.is at least, in part, driven by a move towards a "long-term...
With the infamous Google Penguin and Panda updates dismantling and devaluing various link building strategies, many SEOs have immediately jumped ship to content strategy. While Facebook has assured that they will improve spam detection, as a result...
Google is still iterating Penguin, so the changes will be jolting for a while. Since Google’s Penguin engineer wasn’t named after an animal, Cutts said they went over a list of the top 100 cutest animals, and Penguin was the final choice.
