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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Google spam cop Matt Cutts wrote about it in his blog, The decay and fall of guest blogging for SEO. But Search Engine Watch readers, don't fall for this misconception. Adapted from "Information Architecture for the World Wide Web" by Peter...

  2. Highlights from the SEW Blog: March 17-21, 2008

    Adversarial Information Retrieval -- That's Spam to You and Me, ClickZ Experts We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from...

  3. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Not leaving the world of spam, but turning to academic study of it, Sherman asked Cutts about a group that he belongs to that studies "adversarial information retrieval" (essentially, how to run a search engine in an open environment characterized...

  4. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Not leaving the world of spam, but turning to academic study of it, Sherman asked Cutts about a group that he belongs to that studies "adversarial information retrieval" (essentially, how to run a search engine in an open environment characterized...

  5. Think Like a Search Engineer

    The Webmasters who do not follow this policy range from those who are black hat spam artists that will try any trick to improve their rankings, to those who bend the rules gently. To do this, we need to have a comprehensive index that is as spam...

  6. Think Like a Search Engineer

    To do this, we need to have a comprehensive index that is as spam-free as possible. The Webmasters who do not follow this policy range from those who are black hat spam artists that will try any trick to improve their rankings, to those who bend...