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  1. Halloween Inspired SEO Tricks to Keep Spiders at Bay

    If you don’t have room to stuff unnecessary contextual redundancies into your web content, consider using hidden text that flickers like a ghost when users mouse over what looks like dead space. Since you don’t have to worry about looking at what...

  2. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Will Apple or Google manage to bring out a new gadget before Christmas, who are the big players in your space that might get traction which you can be lifted up by? Jonah Stein: Dig deep and audit your SEO and PPC campaigns to find under-performing...

  3. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    However, a long-tail query for more specific camera accessories – like tripods for a GoPro Hero 3 – will have more organic results and fewer paid and local ads taking up valuable SERP space. In addition to PLAs taking up precious space above the...

  4. How to Create a Social Media Editorial Calendar

    Creativity: Mapping out the topics first will help free up space for creativity and inspiration. Web pages Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of...

  5. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Competitive niches should strive for 2-4 percent CTR (conversion rates in less competitive space can be a bit less predictable, but higher CTR’s are generally possible). For example, a physical therapist might want to show subject matter expertise...