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  1. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    This is useful for SPA and AJAX sites in that a search-engine-friendly, sharable and bookmarkable URL can be shown to the client while the JavaScript and URL fragments chug away in the background. Client-side JavaScript is great for making...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  3. Top 10 SEO New Year's Resolutions for a Successful 2014

    With great resources like Search Engine Watch, Search Engine Land, Moz, and Google themselves, there's no reason not to better educate yourself as to the trends and updates in the SEO industry. With conferences that offer East and West Coast venues...

  4. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically.

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Review of content placed in third-party sites for event promotion to ensure SEO visibility is maximized. The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing.

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  7. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page. As search marketers our job is to ensure sites are visible and understood by search...

  8. The Synergy & Benefits of Optimizing Content as You Write

    Content is published that isn't search engine friendly with errors that can be easily penalized by Google. BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in the Travelocity...