Every content marketing program should leverage tools and technologies that track and make actionable data relating to your audience (target vs.actual), content (forms and stories), and points of distribution (devices, sites, etc).
Transaction intent data is comprised of all the information people reveal when they interact with other sites across the web, from the time they spend on a page to the items they put in shopping carts.
Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Despite the shrinking number of plain old web pages showing in SERPs, this...
For example, if your company uses outreach to build links toward product pages, your outreach team needs to know this because the types of sites it will target and how each member will pitch them differs drastically depending on the desired outcome.
BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in the Travelocity study were associated with driving 10X more traffic on those pages and a five position hike in organic...
Follow the best practice for your users, as Google can handle dynamic serving, mobile sites as well. Branigan said that if you have a significant percentage of traffic from mobile devices, if you have high bounce rates from mobile-referred traffic...
Since relevant and powerful links increase SEO strength, it’s important to continually build links from the right sites (naturally). And for smaller sites, this process can be completed relatively quickly and without breaking the bank.
For example, if reviews are an area to expand, this will involve identifying review sites, asking customers for reviews, and incorporating into PPC. To do a simple evaluation, look at visits, transactions, and behavior in your web analytics.
Updates such as Caffeine and Google Panda reduced rankings for low quality sites and improved rankings for sites with great, innovation, and insightful content. The irony that Google itself scrape the web was not lost on many.
I bet most of those pages are content farm sites trying to make money through AdSense. With the GDN, there are new sites coming out every day. And even for existing sites, there’s new content produced every day.
Ignoring this is bad, as Google has stated in the last year that site speed is a ranking consideration – also, slower sites annoy users. It’s important before you throw the site to the web that you make sure that you have identified what pages...
It was a peculiar thing to say, given Google’s GoMo initiatives and their insistence that webmasters make their sites mobile-friendly. That was from their What Users Want Most from Mobile Sites Today study.
Panda taught us that “quality content” was of focus and even if you were in the clear sites that link to you may have been devalued, thus affecting your overall authority. He stated it was himself using content found from other sites and placed on...
Lee Bell wrote Dedicated attack web sites are on the rise, Google analysis reveals Somewhere between 12 million and 14 million Google searches every day trigger warnings about "compromised" sites, while dedicated attack websites built to distribute...
Thus when the potency of those sites with spun content were rendered useless, Harbour’s site was demoted in the rankings. Specifically Google examines all sites’ anchor text to use as a signal to determine the ‘substance’ of the content on the...
For the purposes of this research, search engines are defined as the big 5 web searches – Google web search, Yahoo web search, Bing web search, AOL web search, and Ask web search – while news site search includes the six largest news sites based...
Kaufman said they evaluated close to 100 major sites in that study. BloomSearch, BloomLift, and BloomSocial work to get web-based content found and drive incremental revenue. Led by CEO and co-founder Raj de Datta, the company developed a web...
Ambiguity in the definitions of domestic vs.foreign sites and “facilitates or enables”, to the extent that even sites compliant with DMCA safe harbor provisions may still be vulnerable. Indeed, though the chief complaint amongst large content...
The very nature of dynamic sites and their compartmentalized page areas should work well with the search crawlers. His viewpoint seems to imply that Google will err on the side of purity and penalize sites not following their directions.
And yet, it's amazing how many sites, big and small, are launched without analytics. Again, if you've got a small or static site, this isn't a problem to set up manually, but for larger sites you'll need to be able to control this through the CMS.
