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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Work after the event is just as important as the planning and production. Review of content placed in third-party sites for event promotion to ensure SEO visibility is maximized. Google provides filters for web marketers to identify trends in...

  2. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    When a site goes live, the URLs are transferred from a staging area to production. On small sites without any tools, you can navigate to each page to make sure they all work. Often, sites are built at a URL (uniform resource locator) that isn't the...

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the last two years, according to IBM. As search marketers our job is to ensure sites are visible and understood by search...

  4. Top 5 Reasons Against Implementing a Tag Management Solution

    That means you can allow web analysts to request a change, implementation analysts to create tags, QA to test the tags, and publishers to push the tags to production. However, tag management offers full workflow for testing changes on live sites to...