It's puzzling why Yahoo just doesn't continue serving Yahoo search results and ads under the AltaVista brand name, particularly since comScore includes AltaVista in their listing for Yahoo sites when reporting on explicit core search share an...
Many other sites make use of the same data. And we actually came up with a classifier to say, okay, IRS or Wikipedia or New York Times is over on this side, and the low-quality sites are over on this side.
The B2B buyer finds that vendor sites fail in many ways, including navigation, depth, and accessibility. Google Analytics has an easy to use navigational element to better understand the steps (web pages) converting visitors took before completing...
Reviews are a great indication of how the plugin performs on people's sites. This rule doesn't have to apply to free themes in the WordPress directory that have already satisfied the trust mentioned above – I am referring to themes available on the...
Whatever you do, put your site in its own little isolated web corner, so Google can't see any other sites with it. This is such a severe warning Google has a live generated feed of sites being removed for it.
Facebook Graph Search is also becoming increasingly important, since Facebook is one of the top ranked and indexed sites on the web. When it comes to your efforts as a marketer, hopefully you have a clear understanding of your audiences and who you...
Some of the new slate of original web series went live that day and the remaining series are being rolled out over the next several months on the AOL On Network, AOL's premium video platform, and across AOL's 1,700 partner sites.
As search marketers our job is to ensure sites are visible and understood by search engines whilst providing valuable and relevant results to searchers. Continue to write and build content and posts on a number of influential sites that are...
There has been a continual movement toward more aggregator sites who are monetizing their traffic via arbitrage and lead generation. Consumers have changed the way they navigate the web along their customer journey.
For example, we've seen a couple sites that had millions of pages that had manual web spam action taken on just a very small number of pages, or in one case, just one page. There are many cases where webmasters know they have manual web spam action...
In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have an impact on the rankings of mobile sites, Cutts announced at the SMX Advanced conference.
Most Sites shouldn't use this tool Simply document the demand for payment on your spreadsheet and include these sites in your Disavow file. Google isn't interested in a micro approach to fixing the web link by link and site by site.
Links from dangerous sites. Article marketing sites. Guest posts on questionable sites. Web marketing has seen incredible growth and development in the last ten years. Who got hit the worst? What were the similarities?
And based on my analysis of now 17 sites hit by Penguin, I can tell you that's exactly what I'm seeing. There are a number of sites I've analyzed that have hundreds of thousands of links to remove (or more).
For example, ecommerce sites often list product types in the header navigation and list brand types in the sidebar menu, or vice versa. Pillars of a Successful Modern Web Design Free Design Template or Pro Web Design?
And many sites already have the breadcrumbs in their code. He also does a lot of work and writing around schema.org and the semantic web. Finding opportunities in a competitive business can sometimes be the difference between success and failure.
Tools like AdWords Placement or the Google Ad Planner allow you to expand your reach to sites where you're most likely to reach your target audience based on topics of interest, as well as demographic segmentation.
To Google it is about recognizing patterns in web publishing behavior that allow them to show more of the top quality sites in the first few search results, and less poor quality sites there. Let's increase organic traffic by getting lots of web...
Attract links – provided you're promoting your content; passive link acquisition is difficult if not impossible for most sites. Examples of poor pagination (or complete lack of) are pretty rampant across the Web.
Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works. How to Use this Segment: Apply this segment to reports in the Audience section of Google Analytics to inspect...
