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  1. Are Scholarship Links Considered Unnatural by Google?

    I personally believe that many sites that are using this tactic are walking a fine line. But, for other sites, these links are part of a link scheme and could certain be open to being manually penalized now, and perhaps devalued by Google’s Penguin...

  2. Writing Your Way to the Top of Search and Social Results

    As brands morph into news publishing-like models, it’s important to take note of what types of content work best on news sites. Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But you might be wondering why those sites would employ such risky tactics (especially when our furry black and white friend is actively roaming the Web). In addition, I noticed a number of sites impacted by both 4.0 and 4.1 that heavily used...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    For those reasons, it makes sense to use your mobile device’s browser to access the majority of websites, then download apps for a handful of popular sites that you use often. Back around 2009 there was a lot of speculation about whether smartphone...

  5. Native Advertising for Small Business: The Missing Link?

    After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more useful information, while also drawing more traffic to its clients’ sites.