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  1. Here's What Google's Labeled Search Results Could Look Like in Europe

    And rather than "Shop by brand," Google would put the option to search on three non-Google sites. For shopping results from other relevant providers, click on the links to other search sites below or see Google's other search results.

  2. Rise of the New School SEO Professional

    Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Despite the shrinking number of plain old web pages showing in SERPs, this...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  4. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    They were exactly the types of links I've seen a thousand times while analyzing sites hit by Penguin. I also showed several screenshots of Google organic trending for sites hit by Penguin. Have a link analysis completed so you can understand which...

  5. Top 5 Reasons Against Implementing a Tag Management Solution

    However, tag management offers full workflow for testing changes on live sites to ensure compatibility. That means you can allow web analysts to request a change, implementation analysts to create tags, QA to test the tags, and publishers to push...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    Third Party Sites? Show them you can start with 50% or maybe even 25 percent of your overall web traffic. During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at Google, discussed:

  7. SEO Basics: 8 Essentials When Optimizing Your Site

    Although the Introduction to SEO session was intended for industry newcomers, Shelby's tips offer important reminders for even experienced SEO professionals who have been optimizing sites for years. Authority: Does your site have good enough...

  8. The Synergy & Benefits of Optimizing Content as You Write

    BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in the Travelocity study were associated with driving 10X more traffic on those pages and a five position hike in organic...

  9. SEO Diagnostics: Urgent & Preventive Care

    There were seven main tips that Audette highlighted for fast sites: Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics tools (e.g. The SEO Diagnostics for the Skilled Search...