After all, the lion's share of visitors just came to your site to read your article and then be on their merry way. Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you.
If you're going to use an infographic, use an abbreviated version on Pinterest and then lead visitors to your site where they can see the full image. Especially when you consider that, as the site continues to evolve, Pinterest is investing more...
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
If you have complex goals or you need visitors to step through on online process, you're going to want to put in some in effort here. Do most of your visitors arrive via a mobile device? Take the time to review your typography, ask questions, and...
Document the number and percentage of times visitors to jump from this page to a key conversion-oriented page, such as a request for download or request for evaluation type web asset. In addition to evaluating the specific pages "not provided...
Our intern client at the time drew over 250,000 site visitors in the course of a few hours. Core optimization, like a descriptive title tag, included meta description, crawlable content and a crawlable site architecture are the first steps to...
This piece got over 500,000 hits from StumbleUpon alone, translating into very effective link bait, and got a lot of new visitors to their site. When the goal is to attract larger audiences for your content marketing efforts, either to turn these...
If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page is the fulcrum of your efforts; it's where you convert cold prospects into warm leads.
Finding the right match is already complicated, and adding in the source device sheds some light on visitors and traffic patterns. The Guardian shares more data on their reader, and it's especially interesting to see that tablet users tend to use...
One great way to find that out is to look at your analytics data for your desktop/laptop site: if your website indicates that most of your visitors have a certain device-type that they're using (e.g.iPhone, iPad, Android, Window Phone 7) then...
We had been running a number of A/B tests and seeing good results but this didn't give any visibility into how visitors were experiencing our site; how they were thinking about it. Our category pages were too cluttered with descriptions, and...
If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of the visitors that are coming to your site.
How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? If you know your bounce rate it will help determine other information about your site.
Marketers from strong brands are pursuing the 60 to 40 percent ratio of branded and non-branded traffic because they recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more.
Think about what you want your website visitors to do. An alternative answer is: more keyword discovery is required to understand if there are opportunities to optimize the web page that Keyword 2 is positioned for.
Feature phone users – outside the most developed countries, are dominant – 158 million visitors used opera (the major feature phone browser) in 2012 – do you want to ignore them? The need to design and deploy a next-generation site architecture...
While social media is critical for public relations, customer service and reputation management, data strongly suggests that social media is not a great source of first-time visitors (i.e.leads) for small businesses.
Last October, Google announced an initiative to help site owners better track site visitors across multiple platforms: Universal Analytics. People use multiple devices and browsers to surf the web. Improved latency on your site by reducing client...
Large banners and sliders, which are so common on responsive sites that come back from web designers, often result in visitors having to scroll down to see links in menus that were easily crawlable before the redesign.
Keeping visitors updated on weather changes is the stuff of social media or a weather widget embedded on your site. When blogs first hit the web in a real way they were a central mechanism for informing and communicating with one's website visitors...
