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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Unique visitors In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. Session-Based, where every visitor coming to the site receives a unique phone number...

  3. Google Analytics Helps You Filter Spider and Bot Traffic

    Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders? But, by selecting to filter them out, you'll see a significant difference in your traffic patterns that...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Bounce Rate to see whether some visitors are more engaged than others. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] provide a store locator to guide website visitors to local pages? SEO/Site Architecture From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Not all of the questions below might be applicable...

  6. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    A net addition of nearly 50 million visitors in one year is nearly unprecedented, and it easily ranks as the fastest-growing web property among the top 100 over the past year. In the past year, BuzzFeed has tripled its U.S.multi-platform (i.e...