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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] provide a store locator to guide website visitors to local pages? SEO/Site Architecture From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Not all of the questions below might be applicable...

  2. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    A net addition of nearly 50 million visitors in one year is nearly unprecedented, and it easily ranks as the fastest-growing web property among the top 100 over the past year. In the past year, BuzzFeed has tripled its U.S.multi-platform (i.e...

  3. Nuances of Spanish Language Search Marketing

    A canonical tag will make multiple pages considered as one page to the engines and it does this without redirecting visitors to a new URL. With that said, if you're going to use the same URL for your site, you will want to avoid duplicate content...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Here's how you would target site content to mobile phone visitors: Personalized content is worth developing so long as you research, understand, and use the insights your visitors and leads have left behind on your site, including preferences...