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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Organic traffic How much of your traffic is mobile, and how well is that segment engaging with your content? In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    For many these will be: 1) traffic, 2) revenue, and 3) visibility. However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as...

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Thankfully, we don't receive much walk-up traffic in our office since we cater to marketers in national-local businesses. Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner. One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Quick Tip: You can create your own segment for just Google Organic traffic to see how much mobile traffic is hitting your site (just from Google). Then choose Organic Traffic from the System list of segments, which will filter your reporting by...

  6. Google Analytics Helps You Filter Spider and Bot Traffic

    Some numbers suggest that on average, over one-third of all web traffic to a given site is an automated bot. Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders?