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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Sixty-nine percent of the keyword traffic was hidden due to secure search, but Adams said gShift was able to identify 96 percent of the site's traffic. The unfortunate reality today as a result of secure search in terms of content marketing and SEO...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    With this report, you can drill into the referrals to see exactly which ones are driving most of the traffic to your competitor. We use this data to get a better idea of where they are getting most of their traffic and see if there is a correlation...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Updating your site with new content isn't enough to successfully drive web sales. Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    It’s a good idea before doing anything else to get a feel for the major segments of traffic on your website; their respective conversion rates; and how people engage with those sections. Note where there’s high traffic but few conversions, and vice...