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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise. If you are using interstitial ads, I can tell you that a distinct portion of your traffic is not enjoying the roadblocks you...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Unless a hotel booking engine website has a stronger brand value than that of major...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    This transition from Web to native dominance will certainly lead to a new generation of SEO: a world where traffic and attention is spread across an ecosystem of traditional websites, mobile apps, and various Internet-connected devices.

  4. Native Advertising for Small Business: The Missing Link?

    Content discovery tools engage audiences better, amplify content’s exposure, and build more Web traffic all just by suggesting, "Hey, if you liked or were searching for this article, you might also like these pieces.

  5. "Content Performance Marketing" – 3 Steps to Future Success

    Organic traffic How much of your traffic is mobile, and how well is that segment engaging with your content? In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content...

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    For many these will be: 1) traffic, 2) revenue, and 3) visibility. However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as...

  7. Centralizing Location Data: 3 Steps to Local SEO Success

    Thankfully, we don't receive much walk-up traffic in our office since we cater to marketers in national-local businesses. Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of...

  8. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner. One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high...

  9. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Quick Tip: You can create your own segment for just Google Organic traffic to see how much mobile traffic is hitting your site (just from Google). Then choose Organic Traffic from the System list of segments, which will filter your reporting by...