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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    Some numbers suggest that on average, over one-third of all web traffic to a given site is an automated bot. Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders?

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Contributors may be paid per article or by the word, and "may even be eligible for bonuses based on the traffic to their pages. E-A-T" as its abbreviated, is a subsection of in version 5.0 of the guidebook, and discusses the importance of expertise...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be gathered with the content performance tool, such as if the brand was being blogged about on other websites.

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    The waiter, who you see through the hole in the swinging traffic doors mentioned above, puts the final touches on your dish and approaches the table. There’s a hole in the ceiling, the pictures on the walls are slightly off-kilter, there are a few...