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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A healthy advertising ecosystem – Inside AdWordsGoogle highlights its updated rules for downloadable software. Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people...

  2. Driving Consumer Insights With Mobile Analytics

    Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. On the web analytics side the web measurement model is really centered around...

  3. The Synergy & Benefits of Optimizing Content as You Write

    Software Plugins like Inbound Writer can also offer some tips and keyword tools within the CMS. Within organizations SEO marketers have grappled for years with content and technical departments over implementation of SEO changes, templates, H2 tags...

  4. Beware of Red Flags When Searching for SEO or Web Dev Services

    The impromptu mockup you’ve put together with Photoshop (I know, you have learned it along the way and become quite dandy at basic functions of the cool Adobe software) looks great and now visions of new traffic streams converting at double the...

  5. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Setting to work, Walling's team cleared up the 28 or so bugs that had crept into the system, hired a database administrator and moved the entire software as a service (SaaS) to the cloud. Around 2009 the software was starting to show it's age...

  6. LivePerson Says Bouncing is Single Worst Action a User Can Take

    SEW spoke to Avinoam Zelenko, Product Owner of Keyword Lift and Analytics Driven Engagement at LivePerson, who explained that although this latest product is focused on paid search traffic, the software does not manipulate keyword bids (or change...

  7. 7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

    Do the most to protect your ability to collect anonymous user data by enabling first-party cookies for web analytics software (where available). Log files weren’t perfect and neither is JavaScript tracking software.