We wrote a detailed post about how to perform a content audit and establish an inventory (you can download our template here). If any of your URLs are going to change with your new site launch you must have a proper 301 redirect strategy in place...
Audit and remove bad links. Repair" the broken links by using a 301 redirect Their studies concluded that if: “under 50 percent of your anchor text for incoming links were “money keywords” it’s all but guaranteed you weren’t affected by (the...
Check out the international SEO tab in Annie Cushing’s audit checklist, where Aleyda Solis and Gianluca Fiorelli offer more indispensable information, or Fernando Macia’s deck on International Search Engine Optimization (hat tip to Aleyda for...
If you have an SEO firm, web consultant, or in-house staff member, it might be wise to conduct an audit of their work to ensure they are following best SEO practices. Often times, a redesign can totally annihilate rankings, particularly if there...
The First 7 Items On Your SEO Audit To-Do List How to Identify & Fix 5 Common Redirect Issues I'm delighted to say that the Incisive Media web team did successfully migrate the entire content archive to a new content management system, from which...
If they're not already on the ball with site speed, a number of free tools will audit a site's performance and make recommendations for improvement, such as the Google's Page Speed suite. Implementing it involves just a simple 301 redirect rule and...
This quick check isn't meant to substitute for a complete and thorough site audit. However, it's good to do this at the beginning of an audit because it will find a good portion of a site's major problems.
If people can't afford full-blown SEO services, then -- at a minimum -- they should have an SEO Audit, including a site structure analysis. We have a 404 page/URL showing in Google, which is then 302 (temporary redirect -- no good for SEO...
Conducting a Redirect Audit on Your Web Site - Part 2» AU NATURAL: Organic search engine optimization strategy and tacticsKnowing which pages on your site are returning errors, and which ones are being redirected can help you pinpoint issues to...
Last week I talked about why conducting a redirect audit on your Web site is important for SEO purposes. In the case of this redirect audit on this particular Web site, I was able to find a file that was linked to on every page of the Web site that...
In today's Organic Search Engine Optimization column, "Conducting a Redirect Audit on Your Web Site - Part 2," Mark Jackson shows how performing a redirect audit can help you get to the bottom of those problems.
During a redirect audit, you might find that several Web sites are linking to your site using the wrong link. If you're putting JavaScript code onto your site's Web pages to track your visitors, then your Web stats won't help with this "redirect...
In today's Organic Search Engine Optimization column, "Conducting a Redirect Audit on Your Web Site," Mark Jackson shows you how a redirect audit can take care of many issues that search engines might be having with your Web site, and may help you...
