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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will also set up more specific custom event tracking. Google has come out in support of responsive design, preferring the method of...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    That said, it's always a good idea for a site owner employing multiple authors to regularly do quality audits on the writers and ensure that the quality is living up to your standards in terms of content and to also check the quality of any...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    User Experience: How does the site look? If you know your bounce rate it will help determine other information about your site. SEO will help you position your website properly to be found at the most critical points in the buying process or when...