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  1. Integrating Owned, Earned & Paid Media For Better SEO

    Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly different. The net result of making a great site is often greater awareness...

  2. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Low quality paid directory listings Be selective with directory listings and choose ones with a good reputation. So if you’re serving mackerel, turbot, or minnow as part of your link building strategy, expect the Penguin to devour your site for...

  3. News Picks: More Instant Fallout, for Sale, Twitter/Facebook/LinkedIn All See Growth

    Facebook has added the Singapore office to its Careers Page location listings, and currently has a number of openings that suggest further expansion. Site Maintenance on Saturday, September 11 - Inside AdSense

  4. Don't Overlook Local Search Opportunities

    This can be used as a metric to assess how well your local listings are working. These listings are often presented at the top of the first page for local queries -- a place you want to be. One of the larger missed opportunities for local companies...

  5. SES New York is a Search Expo as well as an SEM Conference

    SLI's Site Champion service creates optimised pages to increase a retailer's visibility in natural search engine listings and increase site traffic. If you look over the list of participating sponsors and exhibitors, you'll see Premier Plus...

  6. The End of the Beginning

    Google's amazingly friendly interface and powerful monetization system for sponsored listings has trumped both Yahoo and Microsoft in their efforts to endear themselves to the plebs of the advertising world.

  7. Microsoft Launches Live Search Cashback and Live Search Farecast

    With Live Search cashback, Live Search users can find some of the best deals on the Web either at the cashback gallery — where they can compare prices and get ad-funded rebates on more than 10 million products — or by discovering cashback ads in...

  8. Who Will Cry for the Newbies?

    The notion that searchers, not the engines selling listings, choose which ads appear by clicking on queries doesn't negate the concept or need for neutral third parties. The bulk of listings came from SMEs.

  9. Small Business SEM Takeaways from SES NY

    A question about domains and hosting when marketing internationally came up on Day 1 during the Organic Listings Forum – featuring Mike Grehan, Greg Boser, Dave Naylor, and Jill Whalen. Researchers, shoppers, and buyers should all be targeted on...

  10. Highlights from the SEW Blog: February 25-29, 2008

    Yahoo to Allow Publishers to Improve its Search ResultsIn another move toward openness, Yahoo is creating a platform to allow site owners to create plug-ins that its visitors can add to their Yahoo search accounts to see enhanced listings from...

  11. Microsoft-Yahoo: Search Marketing Trends That Matter

    Yahoo is following close behind Google as they expand their "open" network and begin to leverage their content assets to drive additional sales outside of search listings. No, we won't revisit 1999, but we'll see the engines test graphical ads as...

  12. Trademark Law - What Search Marketers Should Know, Part 1

    Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for search engines and advertisers alike. Ask Sponsored Listings Trademark Policy