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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. As noted above, empower some or all of your employees and make them a PR...

  2. Search Week in Review for Feb. 19, 2011

    Paid listings may increasingly get more clicks at the expense of organic listings. How To Tell If Your SEO Will Get You Banned - Outspoken Media In addition to telling a story that is worth retelling, here's how you can take advantage of YouTube...

  3. Google Buys Plannr; Facebook Search; Retweet Study & More [Search News Roundup]

    Basic SEO steps: Webmaster Tools, analytics, canonical issues, robots.txt, submitting sitemaps, setting up local business listings, and 301 redirects. Flight search makes it easier to find cheapest travel fares; you can now check flight status...

  4. 2010 Search Predictions: The Experts Weigh In

    The interesting thing for Google has always been that satisfied searchers on organic listings are good for business (more likely to return, more likely to trust the sponsored stuff). With only 24 hrs in a day and digital media device proliferation...

  5. SearchDay | Content is King...IF You Promote It

    This appears to be a major hit for LookSmart as Ask Sponsored Listings revenue generated 89% of LookSmart's Company Publisher Solutions revenue in Q1 2009 alone. SEW EXPERTS: LITTLE BIZ Many small business owners think that building a Web site is...

  6. Don't Overlook Local Search Opportunities

    This can be used as a metric to assess how well your local listings are working. These listings are often presented at the top of the first page for local queries -- a place you want to be. One of the larger missed opportunities for local companies...

  7. SearchDay | Social Media Madness -- The Final Four

    Their one year graph shows MySpace on the decline with Craigslist and Facebook on a parallel rise: Meanwhile, eBay is driving the most traffic from paid search listings in the U.S. Getting Closer to Mobile Local Search's Day SEW EXPERTS: LOCAL...

  8. SearchDay | Get More Attention with Legal PPC Ad Symbols

    has been testing rich media ads in their paid search listings. Tests Rich Media Ads in Paid Search Listings Posted by Feb 19, 2009 Yahoo! Developing Successful Viral Marketing Ideas SEW EXPERTS: PROMOTION & LINK BUILDING A successful viral...

  9. It's “Horses for Courses” at SES London 2009

    Ads in a Quality Score World: More and more, ranking well in paid search listings is less about how much you pay and more about the "quality" of your ad campaign. One of the speakers on this panel will be Andrew Goodman, Principal, Page Zero Media.

  10. Local Search: Where's the Love?

    Here, the traditional strengths of video (entertaining, informative, colorful, etc.marry the direct response and targeting capabilities of the Internet -- especially when joined with information-rich Internet yellow pages or city guide listings.

  11. SearchDay | Maintaining Your Image in the SERPs

    Google Algorithm Update Oct 2008 Nov 4, 2008 Hi All, Did anyone notice change in Google search listings? s media group. By building alternative media types, and linking to compelling content about your company on other sites, you can often clear...

  12. SearchDay | The Organic and Paid Balancing Act

    The Organic and Paid Balancing Act OUTSOURCED As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search...