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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    You have the marketing team, content team, dev team, design team, etc. They match the content so well in design, color, etc.that it’s hard to tell they are ads. There’s nothing like hitting a Web page for the first time and immediately seeing a...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    The primary reason for this type of migration is typically a transition to responsive or adaptive Web design. UAT (user acceptance testing) of the new responsive design However, with this being Google’s preferred method of Web presentation for...

  4. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The report reiterated that "while missing Meta descriptions and click depth warnings may not directly affect page load times, large page size warnings do, and of the RWD [responsive Web design] serving sites tested, 50 percent showed errors of...

  5. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Try using responsive Web design, which serves the same content for desktop and smartphone users. This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s home page, no matter what URL within the site...

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Brands and agencies should understand that building in the technical elements to ensure that Javascript-heavy sites are indexed and linkable should be considered non-negotiable moving forward and part of the resources scoped in to web design and...

  7. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Google has come out in support of responsive design, preferring the method of detecting the screen width of a mobile device and serving the appropriate site content from a single URL. Google claims that while a site has one second to hold a...