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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across the web, which explains why every one of the teased ads includes a hashtag; however, none of the pre-released ads hashtags have yet...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  4. Integrating Owned, Earned & Paid Media For Better SEO

    The net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to or visiting a site". Note the mention of social media as a means to gain "greater awareness of that on the web...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Security certificate problem trips up Bing Web site – CNETTrying to use Bing brought up the following warning: "This is probably not the site you are looking for! Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you...

  6. Top 10 High Impact Google AdWords Innovations to Watch Now

    Along with visitors to certain web pages or sections of a site, advertisers can target visitor segment by source, for example, all visitors from YouTube or other referral source. For example, serve a specific ad based on site content, or shopper...

  7. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    While specific, useful content is a must it leads to a kind of “optimization paradox” that some in the industry believe is the inevitable future of the web. So if you’re serving mackerel, turbot, or minnow as part of your link building strategy...

  8. Are You Competing with Your Own Business Identity?

    However, with today’s widespread adoption of digital media and search — and specifically local search coupled with consumers’ thirst for valuable, relevant descriptive content about a business — these formerly exclusive media outlets cross paths...