Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works. How to Use this Segment: Apply this segment to reports in the Audience section of Google Analytics to inspect...
BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to automate web page optimization and user experience through the standards it sets for quality content.
They are looking for some additional signals for sites that are in the "gray area" or "border zone", and looking for other signals that suggest the site truly is high quality, so it will help those sites who have been previously impacted by Panda.
Drive Traffic Through Different Sites What can marketers do to boost that number and more effectively engage consumers on the site? Especially when you consider that, as the site continues to evolve, Pinterest is investing more resources to help...
The book progresses to creating sites and pages with an emphasis on SEO. If you're more technical and have optimized site architecture but are struggling with building quality content and gathering great inbound links, there's a chapter for each...
Tolerance for irrelevant content and slow/bad site-search functionality is much lower for mobile shoppers. You can compare the behavior of your authenticated users on mobile and web to learn about their preferences, and then try to apply it to...
Your design effort needs to match the type of site your building and the content it needs to support. In contrast, non-competitive sites can sometimes "win" when just one or two things right. A highly competitive site may require a group of top...
While measuring the volume of shares and mentions through various social sites is a good baseline metric, the key is in noting "business significant" social media profiles involved in this process. This data set can be critical for SEO-specific web...
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Don't forget to reference the content plan when you optimize the site for search engines. Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites can get away with a customized version...
Sites can use this insight to adjust their editorial calendar and provide content that matches reader interest by time of day, day of the week and device. The same study showed that 43 percent of Americans have read long-form content on the web.
Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Content Strategy and Production: Armed with site crawls and a background in...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
As for the new product, we are also pleased to announce the introduction of the BOTW ProListing, which will enable site owners to add three pieces of featured content to their web directory listings. We built BOTW UK to bring our web directory...
Only build relevant links on sites that are maintained and read by actual humans. We should never manipulate a site owner and always provide useful content. Is always built with humans, not web spiders, in mind.
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. If my web host has a lot of spammy clients, will that influence my site...
He told me how some of his friends were seeing warnings from web of trust (WOT) that his site had a poor reputation score. They were exactly the types of links I've seen a thousand times while analyzing sites hit by Penguin.
This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific topic, watch a video, spend more time engaging with the...
They have even been involved in specific and high profile web spam actions against sites like Interflora, working closely with internal teams to understand where links came from and watch closely as they were removed.
Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that's available? Although the Introduction to SEO session was intended for industry newcomers...
