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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    With the standard ABC Summary report showing the key metrics and the ability to drill down into Site Usage or Conversion data through the links above the graph, you can find out how people of different ages digest your content and convert in such...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    E-A-T" as its abbreviated, is a subsection of in version 5.0 of the guidebook, and discusses the importance of expertise to evaluate the authoritativeness and trustworthiness of a site. E-A-T is referenced throughout the latest version of the...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be gathered with the content performance tool, such as if the brand was being blogged about on other websites.

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    SEO/Site Architecture From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Local Content How is the local content created and where is it stored? Who writes creates the content necessary to perform well?