It is important to also blend your SEO strategy and web design with actually usability – what happens once users hit your site. Gone are the days when a web developer builds a site, the SEO consultant optimizes the site, a conversion expert looks...
Segment Contributed by: Justin Cutroni is a web analytics blogger, speaker, and the Analytics Advocate at Google. If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to...
BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to automate web page optimization and user experience through the standards it sets for quality content.
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
What can marketers do to boost that number and more effectively engage consumers on the site? Especially when you consider that, as the site continues to evolve, Pinterest is investing more resources to help businesses get the most from it.
If you're more technical and have optimized site architecture but are struggling with building quality content and gathering great inbound links, there's a chapter for each included. It's a great reference while you're building a site," Jones said.
Monthly retainer arrangements usually include regular analytics reports, on-site content improvements, press releases, link building, keyword research, and optimization. Typical contract services include things like SEO copywriting ($0.15-$0.50...
Side Note: Yelp has actually been criticized in the past for inconsistently removing reviews that violate its Terms of Service or Content guidelines, so it's important to remember that you aren't the only one taking control of the reviews on the...
Tolerance for irrelevant content and slow/bad site-search functionality is much lower for mobile shoppers. You can compare the behavior of your authenticated users on mobile and web to learn about their preferences, and then try to apply it to...
Your design effort needs to match the type of site your building and the content it needs to support. Web designers create interactive user experiences every day. Is this a lead generation site, ecommerce, match-maker, educational, or a personal...
This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for driving traffic and link acquisition, as opposed to direct leads. Document the number and percentage of times visitors to...
Core optimization, like a descriptive title tag, included meta description, crawlable content and a crawlable site architecture are the first steps to creating AFC. Our intern client at the time drew over 250,000 site visitors in the course of a...
Making your site crawlable, including the right words on your pages, creating compelling content (and marketing it), improving your titles and descriptions, and making use of the free web sources are just five basic ways you can improve your SEO...
Take a look around the web at related content that has been a hit online, and find ways to put your own spin on it. Look at what content is populating the web and find a way to take the unexpected, 180‐degree approach to make your content stand out.
Search has moved beyond just finding keywords, but it still doesn’t read all these billions of web pages and book pages for semantic content. Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page penalized...
Don't forget to reference the content plan when you optimize the site for search engines. Our old site simply didn't reflect what we are capable of. How will this new site be better than your current site?
Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
The Guardian delivers specialized content to their mobile site, but that content is the same for tablet and smartphone users. The same study showed that 43 percent of Americans have read long-form content on the web.
Content Strategy and Production: Armed with site crawls and a background in content strategy, SEOs can help drive decisions around content creation, consolidation, and production. Site audits should address the underlying content structures (meta...
Security certificate problem trips up Bing Web site – CNETTrying to use Bing brought up the following warning: "This is probably not the site you are looking for! Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you...
