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  1. Native Advertising for Small Business: The Missing Link?

    Content discovery tools engage audiences better, amplify content’s exposure, and build more Web traffic all just by suggesting, "Hey, if you liked or were searching for this article, you might also like these pieces.

  2. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  3. Former Google Employees Launch Adult Entertainment Search Engine

    The search engine contains a double process of verification, which works to first find the proper content based on the search terms and then makes sure that the site hosting the content is trusted. It’s no secret that adult entertainment on the Web...

  4. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. Google Web Search has evolved in recent years with a host of features powered by the...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Make sure that if you do use content from other sites you modify it considerably to suit your site and its readers' tastes. Syndicating your own content to well-read blogs and publishers like Yahoo is a great way of building links back to your site.

  6. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build if the product is not going to be around for long. If you have a fast turnover, dynamic search ads are great at covering all of...

  7. How Google Pigeon Impacted Local Queries, and What You Can Do

    Reports across the Web from multiple sources show real estate queries experiencing dire consequences from Pigeon, and as you can see, the BrightEdge data confirms the same. Early reports showed consistent feedback that specific queries and sectors...