Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. Having rich data included in snippets when their web pages rank helps both the SEO and the Content Marketer.
There are many cases where webmasters know they have manual web spam action taken against their site, but they can't figure out what is triggering the spam action, or they are confused and believe the wrong thing has caused the manual spam action.
So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an email standpoint to lead them to content on your site and begin to measure their level of engagement to build custom segments.
Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and improve discoverability on the web. It is heading in a direction where these “dozens of signals” no longer impact some precise query...
In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have an impact on the rankings of mobile sites, Cutts announced at the SMX Advanced conference.
The same tool that allows users to use A/B content tests on their site is now available through an API. The full details of the new Content Experiments features can be found on Google's Developers site.
What pins are bringing the most traffic from Pinterest to your site? Using this information, you can determine what other images you should be pinning on Pinterest, what images/products to feature and highlight on your site or social media...
For example, Majestic SEO, Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools, etc. The approach I'm providing is meant to reveal which links have been removed from pages that still remain on the web.
Communicating this value proposition to prospective customers as soon as they enter your website can mean the difference between whether or not they choose to stay on your site, and whether or not they choose to do business with you.
I use WordPress exclusively and I always recommend Yoast's WordPress SEO for adding Open Graph and breadcrumb markup to your site. He also does a lot of work and writing around schema.org and the semantic web.
Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. If, however, your "interaction" goal is to drive searchers to your site, you should be using CPC bidding instead.
Twitter Cards helps to richly represent content within tweets across the web and on mobile devices. Within 12 months, Twitter will flip the switch to display pictures, video, and associated web content in an effort to compete with media heavy...
One can conclude that whichever keyword the visitor searched on to get to the site matched the content on the page plus they stayed a reasonable amount of time to read the content. Identify them in your monthly report, discuss them with your client...
Video content has proven to be popular with Millennials, web native 18- to 34-year-olds who are an attractive target for many advertisers. GE and Virgin Mobile are among the companies that have already taken advantage of branded content on the site.
But given the title tag is still the most important piece of content on your site (from an SEO perspective), not varying title and title tag is really more of a missed opportunity. Examples of poor pagination (or complete lack of) are pretty...
It is important to also blend your SEO strategy and web design with actually usability – what happens once users hit your site. Gone are the days when a web developer builds a site, the SEO consultant optimizes the site, a conversion expert looks...
Segment Contributed by: Justin Cutroni is a web analytics blogger, speaker, and the Analytics Advocate at Google. If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to...
BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to automate web page optimization and user experience through the standards it sets for quality content.
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
What can marketers do to boost that number and more effectively engage consumers on the site? Especially when you consider that, as the site continues to evolve, Pinterest is investing more resources to help businesses get the most from it.
