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  1. The Rise of the User Experience Marketer

    Analytics Analysis: They don't need to become data-mining experts, but UX professionals can benefit from learning basic analytics tools. This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    It comes down to the reporting and analytics. In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product...

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Digital Marketing and Analytics Analytics tagging and report updates However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online conversion, which usually meant they purchases a product or filled out a form.