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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. Discrete content elements – web pages, images, PDFs, videos, social profiles...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    A perfect use case would be if you sell cell phone accessories and use Google Analytics to determine Mac users typically purchase iPhone accessories. Updating your site with new content isn't enough to successfully drive web sales.

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Design your next CRO test – or your first CRO test – with insights galore by leveraging new...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    In August of last year, Google Analytics stopped showing webmasters which keywords were guiding traffic to their sites. Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to...

  5. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. While the platform looks like another social analytics platform, it actually...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Justin Cutroni is a web analytics blogger, speaker, and the Analytics Advocate at Google. If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to...