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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on [VENDOR NAME]'s pages? Can [VENDOR NAME] import local relevant data into its interface from our website...

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Web analytics provides incremental improvements to an existing site, but have not demonstrated the same "bang for the buck" that UX design strategies have for increasing conversion rates. Once you've corrected your site design, your Web analytics...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. Discrete content elements – web pages, images, PDFs, videos, social profiles...