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  1. How to Build Your First Content Marketing Strategy

    Do you have a monthly newsletter through an email marketing service? Effective content will address your customers' pain points and help them solve their problems. Identify weekly or monthly benchmarks that indicate who your target audience is...

  2. A Few Lessons I Learned About Online Writers Down on the Content Farm

    Say you own a real estate brokerage in a small town and need content for your monthly newsletter. I wrote my own contracts for years with private clients and had already learned a few lessons the hard way: specify deliverables and payment...

  3. The Search Engine Report - Number 119

    The Search Engine Report is a monthly newsletter that covers developments with search engines and changes to the Search Engine Watch web site, http://searchenginewatch.com/. Below are posts from the Search Engine Watch Blog since the last...