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  1. SEO Into 2014: The Irreversible Changes in Google's Products

    The issue here is that these ideas fundamentally desert what SEO aims to address: “combining dozens of signals that surface what users want. We can slowly see how Google's “most comprehensive data set of local businesses” can begin to map out...

  2. Rise of the New School SEO Professional

    Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. They are the children who can point out that the emperor has no clothes, or...

  3. Structured Data First Steps: Adding Schema Location Markup to Your Website

    You're likely going to share your address in the footer or sidebar of your site, as well as on the about and/or contact us pages. Using the data markup makes it extremely easy for you to tell the search engines your physical street address as well...

  4. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    The challenge we have is to understand how people are using keywords to describe their problems – and how our scientists can address their issues – this is both an issue with our internal search appliances and with consumer search engines like...

  5. World IPv6 Launch: What it Means for Content Owners & SEO

    When you connect to the Internet, your computer or mobile device is assigned an IP address. Even though IPv6 for BIng is less than 1 percent of traffic, Boske also expects rapid acceleration in adoption as IPv4 address are all essentially used up.

  6. Are You Competing with Your Own Business Identity?

    This presents a major problem as consumers have shifted their media preferences to digital consumption via smartphones and tablets — often using them in the living room in tandem with other media — where they are searching online for businesses...