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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    In those testimonials, you're going to want to address the specific objections that people may have, by having your testimonials start with those objections, and then be convinced by your service. So if you're a computer consultant to small...

  2. Cookie Crunch: Complying with the EU ePrivacy Directive in the UK

    The need to comply with the Directive on UK websites – and across the EU – won't go away as browser publishers address privacy concerns at a software level. The first thing to do is audit the cookies, tags and tracking technologies used on site...

  3. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    One huge problem with COICA was that if you knew the IP address of the site you wanted to access, you could type that in instead of the domain name and still reach the site. SOPA aimed to stop that gap with takedown at the DNS level, one of its...

  4. Copyright Law: What Search Marketers Should Know (Part 1)

    The name, address, and electronic signature of the complaining party AdWords Overlay Text Ads , Software Abstractions Copyright Office's Web site is a good place to look for the contact information. Copyright Office Web site.

  5. The Search Engine Report - Number 117

    How do I change my address? Maybe it is because restricting access to Blogger won't stop people from starting blogs with other software? Levi.com Quietly Drops Google Checkout Due To A "Particular Issue" - MarketWatch reports that Levi Strauss & Co...