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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman says that in separate research for various U.S.clients of BloomReach, they found that up to 50 percent of consumers who were accessing a retailer’s mobile site were in the store (based on data that showed user by the store’s IP address).

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. Minimally, marketers should focus on three important sets of...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Need help getting your competitor's IP address? The concept of this strategy is to hide your ads from the competition by blocking their IP address or if you know where they are located geo-target them with your non-performing ads.

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic segmentation data that may be available. Updating your site with new content isn't enough...

  5. Google Unnatural Links Manual Penalty: A Recovery Guide

    Some prefer to use an email address associated with the penalized website: [email protected] Link Network: Multiple links pointing to your site from websites that are part of a link network. Penalized Domains: Links pointing to your site that reside...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Address the problem, apologize, and try to patch things up quickly. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers.

  7. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Creating a list of persona pain points is a common marketing strategy to address the needs of your audience. Are our methods sustainable, and adding to the betterment of the web? Agarwal's altruism wasn't for naught; Barby wrote an article that...