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  1. My Top 5 Most Used Custom Reports in Google Analytics

    This report was designed by Peter van Klinken as part of a contest held by Avinash Kaushik and won him a signed copy of Kaushik's excellent "Web Analytics 2.0" book. Return Visitors here because (especially on Landing Pages) it's important to see...

  2. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Earlier this year Durex decided to offer a new service where their condoms would be sent directly to couples in need in cities across the world, either on the web or using an app. If the voting was taking place on their site, and they had the...

  3. Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider

    In short, responsive web design is the integrated use of CSS, scripts, and HTML that allows a website to adapt to various device resolutions. Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with...

  4. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an email standpoint to lead them to content on your site and begin to measure their level of engagement to build custom segments.

  6. SEO Into 2014: The Irreversible Changes in Google's Products

    Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and improve discoverability on the web. It is heading in a direction where these “dozens of signals” no longer impact some precise query...

  7. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    What pins are bringing the most traffic from Pinterest to your site? Repins: Which pins originating from your site are being repinned. Using this information, you can determine what other images you should be pinning on Pinterest, what images...