There are many cases where webmasters know they have manual web spam action taken against their site, but they can't figure out what is triggering the spam action, or they are confused and believe the wrong thing has caused the manual spam action.
So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an email standpoint to lead them to content on your site and begin to measure their level of engagement to build custom segments.
Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and improve discoverability on the web. It is heading in a direction where these “dozens of signals” no longer impact some precise query...
In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have an impact on the rankings of mobile sites, Cutts announced at the SMX Advanced conference.
The same tool that allows users to use A/B content tests on their site is now available through an API. The full details of the new Content Experiments features can be found on Google's Developers site.
What pins are bringing the most traffic from Pinterest to your site? Repins: Which pins originating from your site are being repinned. Using this information, you can determine what other images you should be pinning on Pinterest, what images...
Google isn't interested in a micro approach to fixing the web link by link and site by site. Select Traffic > Links to Your Site Select Traffic > Links to Your Site > More You'll find the links you need by going to Google Webmaster Tools and Select...
Russian-based search engine Yandex announced a revolutionary way for users to interact with the search results, giving them the ability to buy movie tickets, check flight status, make restaurant reservations, pay bills and more, without ever...
For example, Majestic SEO, Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools, etc. The approach I'm providing is meant to reveal which links have been removed from pages that still remain on the web.
The Trusted Stores program allows retailers to display a badge on their site once they meet criteria from Google on areas such as delivery times and customer service, in order to give web users confidence they are a reputable merchant.
Pillars of a Successful Modern Web Design Communicating this value proposition to prospective customers as soon as they enter your website can mean the difference between whether or not they choose to stay on your site, and whether or not they...
I use WordPress exclusively and I always recommend Yoast's WordPress SEO for adding Open Graph and breadcrumb markup to your site. He also does a lot of work and writing around schema.org and the semantic web.
Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. If, however, your "interaction" goal is to drive searchers to your site, you should be using CPC bidding instead.
Twitter Cards helps to richly represent content within tweets across the web and on mobile devices. This visual-oomph gives users greater context and insight into the URLs shared on Twitter, which in turn allows Twitter to send more engaged traffic...
It will always possible for people to name reasonable exceptions, except, for one fact – Google is not building spam fighting algorithms to evaluate each individual site on the web. Disclaimer: This column contains ideas that advocate radical...
SEO is the on-going process of discovering and uncovering highly converting unbranded keyword phrases that are driving organic search traffic and conversion – then taking action across the web presence to improve upon impact and create new impact.
The viral news site, which already has 60 million unique visitors to its home page and nearly 1 million subscribers across six YouTube channels, is opening a social video studio in Los Angeles to create a mix of original news and entertainment...
Incite more crawling – the more you publish, the more your site gets crawled. Examples of poor pagination (or complete lack of) are pretty rampant across the Web. In addition, these types of navigational links can help increase time on site, and...
Gone are the days when a web developer builds a site, the SEO consultant optimizes the site, a conversion expert looks at the site, and then the business owners review the site. It is important to also blend your SEO strategy and web design with...
This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service providers with ease. Segment Contributed by: Justin Cutroni is a web analytics blogger, speaker, and the Analytics Advocate at...
