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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    Some numbers suggest that on average, over one-third of all web traffic to a given site is an automated bot. Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders?

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Although on your site, the user does not complete the conversion action You have a clear conversion action on your site and you are tracking it using a Floodlight (or multiple Floodlights) in DS. With the repeated exposure to ads for your site, the...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    Good UX designers have backgrounds in many disciplines, and though most wannabe UX designers do come from graphic design and Web development, that's not to say that designers from those disciplines can't become good UX designers.

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    E-A-T" as its abbreviated, is a subsection of in version 5.0 of the guidebook, and discusses the importance of expertise to evaluate the authoritativeness and trustworthiness of a site. E-A-T is referenced throughout the latest version of the...

  5. Yahoo Retires Less Popular Products to Make Room for New Innovation

    That’s why today, July 2, we are closing down Yahoo People Search, a defunct directory site that’s no longer useful. Yahoo Toolbar on Chrome: By July 22, the Yahoo Toolbar will be removed from the Chrome Web store, to comply with recent Google...

  6. gShift Gives Marketers Additional Ways to Track Content Performance

    And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be gathered with the content performance tool, such as if the brand was being blogged about on other websites.