Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. AltaVista was one of the original search engines on the web, and was established well before Google hit the scene.
The point of the above outline is to show that the site owner went through a lot of effort to differentiate the pages containing this data from the pages of all of the other publishers using the same data on the web.
While Google's Keyword Tool is a place to look for traffic estimates, keyword traffic reports based on conversion or other site performance metrics (like bounce rate, time on site, pages/visit, etc) are important for determining relevance to...
This report was designed by Peter van Klinken as part of a contest held by Avinash Kaushik and won him a signed copy of Kaushik's excellent "Web Analytics 2.0" book. Return Visitors here because (especially on Landing Pages) it's important to see...
Earlier this year Durex decided to offer a new service where their condoms would be sent directly to couples in need in cities across the world, either on the web or using an app. If the voting was taking place on their site, and they had the...
This rule doesn't have to apply to free themes in the WordPress directory that have already satisfied the trust mentioned above – I am referring to themes available on the web in general. I have tested this once by purchasing a premium theme and...
Consistent, accurate name, address and phone number on the site landing page, business listings, and search engine local page You need to get your on-page SEO in order – create a nice, responsive site with a local keyword-targeted home page (e.g.
In short, responsive web design is the integrated use of CSS, scripts, and HTML that allows a website to adapt to various device resolutions. Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with...
Whatever you do, put your site in its own little isolated web corner, so Google can't see any other sites with it. If you have received this warning, Google has labeled your site or parts of it straight out spam.
Facebook Graph Search is also becoming increasingly important, since Facebook is one of the top ranked and indexed sites on the web. You can download Beckman's helpful presentation on Bringing Together Paid, Owned, Earned Media on the ClickZ Intel...
Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing...
There are many cases where webmasters know they have manual web spam action taken against their site, but they can't figure out what is triggering the spam action, or they are confused and believe the wrong thing has caused the manual spam action.
So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an email standpoint to lead them to content on your site and begin to measure their level of engagement to build custom segments.
Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and improve discoverability on the web. It is heading in a direction where these “dozens of signals” no longer impact some precise query...
In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have an impact on the rankings of mobile sites, Cutts announced at the SMX Advanced conference.
The same tool that allows users to use A/B content tests on their site is now available through an API. The full details of the new Content Experiments features can be found on Google's Developers site.
What pins are bringing the most traffic from Pinterest to your site? Repins: Which pins originating from your site are being repinned. Using this information, you can determine what other images you should be pinning on Pinterest, what images...
Google isn't interested in a micro approach to fixing the web link by link and site by site. Select Traffic > Links to Your Site Select Traffic > Links to Your Site > More You'll find the links you need by going to Google Webmaster Tools and Select...
Russian-based search engine Yandex announced a revolutionary way for users to interact with the search results, giving them the ability to buy movie tickets, check flight status, make restaurant reservations, pay bills and more, without ever...
For example, Majestic SEO, Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools, etc. The approach I'm providing is meant to reveal which links have been removed from pages that still remain on the web.
