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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    From here, you can begin to advocate for your product or service. In those testimonials, you're going to want to address the specific objections that people may have, by having your testimonials start with those objections, and then be convinced by...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Support Value - Online Self-Service Support Value - Online Self-Service: GOAL: Enable Self-Service, Reduce Support Costs weekly support calls per topic X _____% calls likely solved by self-service X $_____ average support phone call cost...

  4. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Setting to work, Walling's team cleared up the 28 or so bugs that had crept into the system, hired a database administrator and moved the entire software as a service (SaaS) to the cloud. From my discussions with Walling it seems clear to me that...