Other chapters focus on site architecture and server-side issues like rewrites and redirects. Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC...
If you're having DNS issues, server connectivity issues, problems reaching the robots.txt file, or a laundry list of 404 errors, you can review them here and begin fixing them. This resource breaks down how Google discovers, crawls, and serves web...
On the web analytics side, unique visitors are tied to individual or server IP addresses; whereas, on the mobile side you can talk about sessions, but it's almost impossible to get to visitors because there's a lot of people that start on mobile...
The .htaccess file is the first set of code the server reads before it loads any web pages. This open-source Apache HTTP server module automatically applies web performance best practices to pages, and associated assets (CSS, JavaScript, images...
For pages with server errors, run backlink data and identify errors. Grab all 300 Level Redirects and 400/500 Level Server Response Errors Create two lists: One with just redirects and one with server response errors.
Run a DNS check, Ping and Traceroute check of the site to assess if there are any issues with site pages loading with regard to connectivity or any other server issues. Note: Ideal page count is around 500 pages, some duplicate pages were quickly...
Watching your server log files for sudden traffic spikes for a newly-created website. For free web hosting services that don’t want to see all of their sites removed from Google’s index, Google has shared seven preventative tips.
FREE – Domain Tools - Quick and easy access to domain information including registration, server details and location and some basic SEO information. With the free version you'll have to earn tests by viewing the pages of others.
It's not about markup code and server issues that need fixing anymore. You have no more right to rank at the top of Google than the billions of other web pages out there. Search Engine Watch Director Jonathan Allen looks for the silver lining...
Gerloff explains, "There is no central server that can fail. YaCy, a German search company brought into being by the Free Software Foundation of Europe (FSFE) has released a peer-to-peer search engine that uses networked systems to index the web...
Now that you've optimized your images for size, improving their load times and reducing their impact on your server, it's time to try to get them displayed more often. Note Three: We are in the process of comparing the relative strength of links...
Simply called Page Speed Service, the new tool is an actual online service that essentially supersedes your Web server. Page Speed Service fetches your content from your Web server and caches it on Google's servers.
Advanced Link Manager also has a capable link management module that runs locally or via a server on your local network. Ontolo extracts email addresses from web pages it visits in the course of discovering link prospects.
Inspect your server logs if you have to, but find out where your on-site navigation fails to satisfy. Entry pages to your site (excluding home pages and landing pages) are a bit harder to optimize, because referred traffic through search or other...
My preferred choice for deeper technical work is Charles, a web proxy tool that serves as "man in the middle" between a web server and your browser. Charles captures everything happening between the server and the client, and records it in...
The requested URL was not found on this server. However you define copying, the bottom line is, these new Google social profiles sure do look an awful lot like Facebook profile pages. Here's a recap of this week's columns and news stories for the...
Server-side rotation, where you send all traffic to a single URL that then redirects traffic to test pages based on the design of your test, is going to offer you the most control and flexibility. The good news: even when testing high trafficked...
Your web server almost certainly has something basic installed already. That may sound obvious, but some websites only place the code on the home page or a handful of other pages. Pages per visit: This works in a similar way to time on site, but...
Film director Michael Moore has offered to help bail out Julian Assange, founder of WikiLeaks, and provide him a server to continue hosting his controversial site, not because it is one of the top searched terms at Google this month - but because...
Chances are that non-SE spiders hiding behind search engine User Agents can crawl loads of webpages, generally remaining undetected while eating up your bandwidth and server resources without giving anything back in return -- not good!
