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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Unless a hotel booking engine website has a stronger brand value than that of major...

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My Business. Either of these scenarios can lead to data management and distribution...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. Search engines are geo-locating results more and more – not just the local...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Even in the web-based world we live in, person-to-person interaction on the phone is still essential. Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a...

  5. Future of Paid Search: Think Target Audiences, Not Just Keywords

    When you've got that in your head comfortably you will be able to see how search fits in a modern strategy, and start looking for those same audiences across the web. Somebody searching for "red roses" might be looking to order a bouquet online...

  6. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Lean Content, which focuses on developing value-adding, modern web media around a central thematic element as defined by a content strategy; San Francisco Marketing Professionals, a local working group for all interested Search Engine Marketing...